Poster Power: Designing & Delivering with impact

Standing out in a world of grey boxes

A guide to the essential steps to designing a powerful, memorable poster. What has visual impact – and what to avoid. Practical, easy-to-apply tips to create a high standard of output. Quick wins for getting the best out of PowerPoint to obtain a professional finish. Day three of the course follows one week after the first two days of tutorial and is a ‘mini conference’ where you have a chance to present your re-designed poster for feedback and give a brief practice presentation.

Contents

• Starting right: writing and editing the text to provide a powerful focus
• Essentials of visual logic: Balance, emphasis and prioritisation
• Finding the optimum layout. Fixing the ‘too much data’ problem
• Principles of ‘Grid Design’;
• PowerPoint techniques and brief top tips tutorial
• Use of imagery: What works, and what doesn’t – with examples
• The importance of the title block, both in words and images
• Presentation of data: re-artworking data for maximum impact. Designing infographics.
• Colour Choice: effective use of ‘compulsory’ templates; psychological associations, essentials of colour theory
• Top tips for both live and online poster presentation, and leveraging the differences.
• Creating dynamic Interactive and animated presentations of static posters.

Learning Goals

• How to write and edit text length to create the optimum design
• How to create an appropriate, balanced layout
• Principles of ‘Grid Design’
• PowerPoint techniques and brief top tips tutorial
• How to use imagery and effective title block design
• Presentation of data and infographics
• Use of colour and colour choice
• Live and online poster presentation
• Interactive and animated presentation of static posters

Methods

lively mix of design theory and practical techniques, software tutorial, examination and discussion of over one hundred posters, and group evaluation work

This course includes the opportunity to show your own poster design, and give a brief practice presentation to obtain feedback from your colleagues and individual advice from the coach.